Hasta la Victoria Siempre!
“The consumer boycott is the only open door in the dark corridor of nothingness down which farmworkers have had to walk for many years. It is a gate of hope through which they expect to find the sunlight of a better life for themselves and their families” (Cesar Chavez)
On March 8, after nearly four years of struggle and amidst the momentum of the 2005 Taco Bell Truth Tour, farmworkers from the Coalition of Immokalee Workers (CIW) scored a decisive victory in their national boycott of Taco Bell. Caving under the weight of an intense grassroots campaign, the fast-food giant has agreed to work with the Florida-based farmworker organization to improve the wages and working conditions of farmworkers in the Florida tomato industry by paying a penny-per-pound surcharge demanded by the workers. The farmworkers’ sub-poverty wages have been stagnant and declining in real terms since 1978.